// GetGlue, Mobile Check Ins and Ad Servers//

I’m watching The Trip with Steve Coogan. It’s quite funny with a unique pseudo-doc feel. You should try and catch it if self-obsessed, wise cracking Brits eating scallops is your thing. Oh and laughing a lot.

It’s very referential comedy with Alex James quotes, Coleridge poems, restaurants being mentioned throughout. So funny and so interested was I in them I found myself Googling, YouTubing(can this is be a verb yet too?), and clicking various cross-links as I explored what they were talking about.

I then thought it may be interesting if services like GetGlue would sell check-in data to ad serving platforms based on keywords/tags in the films. They could charge more for search terms if they could target which users were watching said programs during the duration the film was playing for. 

Lame example, but imagine brands like Reese’s Pieces paying more for 4,000 already engaged users watching E.T. It could be an amplification effect similar to word of mouth but capitalizing on existing in movie advertising and brand placement. 

They’ve likely thought of this already and I’m just playing catch up.

…and Steve Coogan is now imitating Rob Roy.

// JOHN STEINBECK IN A LETTER TO HIS SON, ON FALLING IN LOVE//

“Nothing good gets away.”

___________

New York
November 10, 1958

Dear Thom:

We had your letter this morning. I will answer it from my point of view and of course Elaine will from hers.

First — if you are in love — that’s a good thing — that’s about the best thing that can happen to anyone. Don’t let anyone make it small or light to you.

Second — There are several kinds of love. One is a selfish, mean, grasping, egotistical thing which uses love for self-importance. This is the ugly and crippling kind. The other is an outpouring of everything good in you — of kindness and consideration and respect — not only the social respect of manners but the greater respect which is recognition of another person as unique and valuable. The first kind can make you sick and small and weak but the second can release in you strength, and courage and goodness and even wisdom you didn’t know you had.

You say this is not puppy love. If you feel so deeply — of course it isn’t puppy love.

But I don’t think you were asking me what you feel. You know better than anyone. What you wanted me to help you with is what to do about it — and that I can tell you.

Glory in it for one thing and be very glad and grateful for it.

The object of love is the best and most beautiful. Try to live up to it.

If you love someone — there is no possible harm in saying so — only you must remember that some people are very shy and sometimes the saying must take that shyness into consideration.

Girls have a way of knowing or feeling what you feel, but they usually like to hear it also.

It sometimes happens that what you feel is not returned for one reason or another — but that does not make your feeling less valuable and good.

Lastly, I know your feeling because I have it and I’m glad you have it.

We will be glad to meet Susan. She will be very welcome. But Elaine will make all such arrangements because that is her province and she will be very glad to. She knows about love too and maybe she can give you more help than I can.

And don’t worry about losing. If it is right, it happens — The main thing is not to hurry. Nothing good gets away.

Love,

FA